CASE FILE :: 16/19
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Mullet Boards

Mullet Boards

Kids surfcraft for the freestyle line. Neon kids energy, flame badges, and a tent rig that pulls a crowd at every grom comp.

Kids brands earn the dollar from the parent and the smile from the kid. Both at once.

Year2022 to presentSectorAction SportsRoleIdentity + Board Art + Apparel + Tent Rig
Jump to artboards

Challenge

Mullet is the kids-line inside the WBB group. The job was an identity that read as kids-energy without feeling kids-safe, a board-art system across multiple shapes including the all-black stealth colourways, plus a tent rig that turns up at grom comps and earns dwell time.

Artboards · selected work

Mullet Boards01 / 08
Mullet tent rig · event activation
01
Mullet tent rig · event activation
01 / 08

Solutions

  • Built the Mullet identity around the flame badge, the neon M monogram, and the snake-in-flame motif
  • Designed the board-art system across the Mullet Swirl, the all-black stealth colourways, and the crosshatch traction deck
  • Delivered the apparel system: Fat Cat flame frame tee, snake tee, and the polybag print that runs the brand across retail packaging
  • Built the Mullet 3 × 3 metre tent rig with flame graphics and neon doodle skirt for grom-comp activation

Results · in numbers

6+
Soft surfboard variants art-directed (Swirl, stealth black, crosshatch, cream, shorty, logo-cascade)
3 × 3m
Mullet tent rig with flame graphics and neon skirt
Multi-SKU
Board, leash, apparel, and polybag system
B2C
Kids and parent-buyer audience

Brand system

Palette
/01
Mullet Neon Yellow
/02
Mullet Hot Pink
/03
Flame Black
/04
Sun Orange
/05
Cream Wax
/06
Carbon Edge