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AURA therapeutics

AURA therapeutics

Colour-coded medical-wellness pastille system for AURA therapeutics, absorbing new SKUs every quarter without breaking the shelf logic.

Colour does the work. Make the system breathe and every new SKU finds its own slot without a meeting.

Year2024 to presentSectorWellnessRoleBrand + Packaging + 3D Renders
Jump to artboards

Challenge

AURA therapeutics needed a colour-coded medical-wellness product system that could absorb new SKUs every quarter (Chewable Mango-Rosa, Key Lime Kush, Lemon Cloves, Apples and Bananas, Indica, Sativa, CBD100, CBD200) without each new flavour breaking the shelf logic.

Artboards · selected work

AURA therapeutics01 / 04
Mango-Rosa pastilles · single jar render
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Mango-Rosa pastilles · single jar render
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Solutions

  • Built the AURA therapeutics packaging system with a colour-per-strain pastille jar (Mango-Rosa orange, Key Lime green, Lemon Cloves yellow, Apples and Bananas pink, purple, lavender) and matching dropper oil tinctures
  • Designed the corner-leaf wordmark plus the bottom-anchored compliance band (controlled-drug copy, batch code, QR, mg per ml lockup) used across every SKU
  • Delivered recurring 3D product render briefs for new launches, with FA artwork and scene files maintained internally for fast turnaround on each new strain or strength

Results · in numbers

Multi-flavour
Chewable supplement SKU range packaging
B2C
Direct-to-consumer wellness audience
Wellness
Health and lifestyle category positioning
1
Unified pack system across the product family

Brand system

Palette
/01
Mango-Rosa Orange
/02
Key Lime Green
/03
Lemon Cloves Yellow
/04
Apples and Bananas Pink
/05
AURA Purple
/06
Clinical White