htm@portfolio:~$ cat maplemoon
05 / 19
MapleMoon
MapleMoon
Eleven flavours that needed to live on a Coles shelf without screaming at each other.
Print pipelines are design. The brand only stays if the prepress engineer can sleep at night.
Jump to artboardsChallenge
MapleMoon was a boutique health-food brand sold in plain brown bags with stickers. The task was a full identity, packaging suite, and tradeshow presence, premium enough to sit alongside established health-food competitors.
Artboards · selected work
MapleMoon01 / 07
01
Carob Bar lineup · five flavours
01 / 07
Solutions
- Built the visual identity from scratch with a moon mark and serif wordmark
- Designed packaging for Carob Bars, Elixirs, and eco shipping boxes
- Co-wrote copy that landed the brand sustainability story
- Delivered tradeshow booth and a-frame stand for the first show
Results · in numbers
11
Flavours coexisting on the Coles shelf
1st
Tradeshow appearance with new identity
100%
Premium-tier positioning vs plain-bag predecessor
3+ yr
Identity carried from launch through Coles ranging
Brand system
Palette
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Deliverables · index
We love the carob elixir boxes and can not wait to get them out. Thank you so much for your lovely input into our brand and business, we are super grateful for how it has turned out.