CASE FILE :: 06/19
htm@portfolio:~$ cat ferrari
06 / 19
Ferrari

Ferrari

Monthly content for the Italian-est brand in the world. Can you guess this iconic model?

Guidelines this strict force the craft inward. Composition becomes the whole job.

Year2020-2022SectorAutomotiveRoleSocial + Motion
Jump to artboards

Challenge

Monthly content for Ferrari Australasia inside global brand guidelines. Sourcing materials from a strict digital-asset-management system while still finding ways for the local audience to feel something.

Artboards · selected work

Ferrari01 / 10
296 GTS · social story carousel
01
296 GTS · social story carousel
01 / 10

Solutions

  • Produced monthly video promos and motion graphics around launches
  • Crafted narrative-driven custom designs for the 296 GTS, AGP, and pre-owned
  • Worked inside DAM constraints without losing campaign edge

Results · in numbers

24
Months of consistent monthly content delivery
3
Major model launches supported (296, Roma, AGP)
1
DAM mastered, never quietly hated
10
Artboards delivered across the campaign archive

Brand system

Palette
/01
Rosso Corsa
/02
Carbon
/03
Champagne
/04
Asphalt
/05
Wine
/06
Ember
Nate's ability to dive into Ferrari's extensive digital ecosystem and deliver high-quality, brand-aligned content each month was invaluable. From crafting impactful visuals for our 296 GTS launch to creating engaging pre-owned vehicle campaigns, his work elevated our social presence while maintaining Ferrari's renowned elegance and exclusivity.
L. Mathieson, AKQA/Essence Lead · Ferrari