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Hill's Pet Nutrition
Hill's Pet Nutrition
Instagram content for Hill's Pet Nutrition AU and NZ, earning the educational authority of a vet brand without falling into stock-photo pet-food tropes.
Pet brands win the scroll when the illustration carries the warmth and the headline carries the science.
Jump to artboardsChallenge
Hill's Pet Nutrition AU and NZ needed Instagram content that earned the educational authority of a vet brand without falling into stock-photo pet-food tropes, across two country feeds running parallel calendars.
Artboards · selected work
Hill's Pet Nutrition01 / 09
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Winter dog safety · carousel set
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Solutions
- Designed an outlined-illustration system for dog and cat education content (sleeping dogs, paw-pad protection, dog-park anatomy, chew-toy guides) that scaled across feed posts, carousels, and story panels
- Produced retailer partnership posts integrating Pet Circle, Budget Pet, Pet Stock, and Father’s Day gift-card creative under the Hill’s brand frame
- Built a Hill’s-brand bold-headline system in red and blue for high-attention scroll-stoppers (“Want perfect poop?”, “90% of pet parents...”) that the in-house team could keep running on its own
Results · in numbers
Multi-asset
Cross-format brand deliverables across the engagement
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Unified visual system across the work
Brand-led
Identity work anchored in client-brand guidelines
B2C
Customer-facing brand surfaces
Brand system
Palette
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