htm@portfolio:~$ cat troodpratt
09 / 19
Trood Pratt & Co
Trood Pratt & Co
A 50-year-old Sydney accounting firm getting a brand pulled into 2024 without losing its inheritance.
Heritage firms need a rebrand that still feels like itself the morning after.
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Trood Pratt & Co is a Sydney-based accounting and advisory firm with over 50 years of history. The job was to refresh the identity for a younger generation of clients while keeping the trust the existing book had built over decades.
Artboards · selected work
Trood Pratt & Co01 / 08
01
Stationery and tablet hero composition
01 / 08
Solutions
- Refreshed the visual identity with a modern, approachable logo system
- Rebuilt the website for clarity and conversion
- Designed cohesive print materials, stationery, and ID cards
- Coordinated staff portrait + group photography
Results · in numbers
50+
Years of firm history carried into the new identity
1
Site rebuild + full collateral suite in one pass
2
Generations of clients served by one brand system
EQ-line
Custom graphic motif anchoring the rebrand
Brand system
Palette
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Deliverables · index
Working with Nate was an incredible experience. He took the time to understand our firm’s values and legacy, ensuring that the rebrand reflected who we are today while positioning us for the future. His ability to collaborate with our team and bring our vision to life exceeded expectations.